Raising the Bar on Texas Spirits In-Person Attendees
November 5-7, 2020 | Dripping Springs, Texas

The alcohol beverage industry in Texas has a substantial impact on the Lone Star State. Each year, wine contributes $13 billion, beer contributes over $5 billion, and $7.5 billion comes from distilled spirits to the state’s economy. Over the last decade, producers of notable Texas spirits have become international household names, the number of Craft Breweries in Texas has increased to over 340, and Distilleries to over 130, winning numerous international awards for excellence in the process. Dripping Springs and the Hill Country are the second-largest wine tourist destination in the United States and the location for The Texas Lyceum November Conference, “Raising the Bar on Texas Spirits.” 

The Three Tier System of Alcohol Distribution was created after Prohibition for the Regulation and Taxation of Alcohol, and consists of Manufacturers, Distributors, and Retailers. Texans will occasionally enjoy a tasty beverage yet may not be aware of the complex system that gets this drink to their hand.

In this conference, we plan to explore:

  • the history of the alcohol beverage industry in Texas from prohibition going forward
  • the overall economic impact on Texas
  • the role of the Texas Alcoholic Beverage Commission
  • federal regulation and how that impacts the Industry in Texas
  • trends in consumer demand, from taste preferences of younger generations to the impact of the ongoing pandemic.
  • innovative manufacturers, distributors and retailers, large and small, and highlight the issues and policies in Texas affecting them going forward into the 87th Legislative Session
  • the response of the Industry to the COVID-19 outbreak
  • hear from the pioneers of the Industry on how they started in Texas for our Fireside Chat, including Brock Wagner, founder of Saint Arnold Brewing Company.

 We hope that you will join us in Dripping Springs for this conference, to learn more about the Alcohol Beverage Industry, tour some of the amazing breweries and distilleries in Dripping Springs and partake in curated tastings of the best Beer, Wine and Spirits that Texas produces.

Hotel Information:

Camp Lucy (SOLD OUT)
3509 Creek Road
Dripping Springs, Texas 
Make your Room Reservations Here - Use Group Code: 2173
Or contact Kaitlin Schmidt directly- 512-894-4400, [email protected]  
Cancellation Policy- Must cancel 7 days prior to check-in 

Conference Schedule:

Thursday, November 5

4:00 pm-6:00 pm: Registration

6:00 pm-7:00 pm: Welcome Reception

7:00 pm-8:45 pm: Dinner

7:10 pm: The Role of the Texas Alcoholic Beverage Commission (TABC)
General Bentley Nettles, Executive Director, TABC, and moderator Blair Watson, Brown Distributing Co. 

7:45 pm: Fireside Chat: The Godfathers of Texas Beer, Wine and Spirits

Brock Wagner, Saint Arnold Brewing Company, Dan Garrison, Garrison Brothers, Susan Auler, Fall Creek Vineyards, and moderator Tam Hawkins, Texas Lyceum Class of 2018

9:00 pm: DJ Tastings and Make & Take Hospitality Suite 

Friday, November 6

8:15 am-9:30am: Breakfast

8:30 am: Welcome Remarks

8:45 am: History of Texas Alcohol Beverage Industry
Harry Schuhmacher, Beer Business Daily, Craft Business Daily, & Wine and Spirits Daily

9:10 am: Economic Impact on Texas
Glenn Hegar, Texas Comptroller of Public Accounts

9:40 am: How to Make a Regulatory Model Designed in the 1930s Work in 2020
Todd Kercheval, Wine and Spirits Wholesalers of Texas, Lance Lively, Texas Package Stores Association, Charles Vallhonrat, Texas Craft Brewer’s Guild, Stephanie Houston, Ruminate Distilling, Keith Strama, Wholesale Beer Distributors of Texas, and moderator Mark Shilling, BigThirst Consulting 

10:30 am: Brunch Spirits Tasting

11:00 am: From Beer-to-Go to Cocktail-to-Go, Now What? Consumer Demand and Future Regulation in Texas
Gregory Lamantia, Favorite Brands, Joanna Salinas, Still Austin Whiskey Co., Michael Graham, Austin Beerworks,  David JaBour, Twin Liquors, Kareem Hajjar, Hajjar / Peters, LLP, and moderator John Kroll, Texas Lyceum Class of 2009

11:50 am: The Last Mile: Getting the Drink in Your Hand: Discussion on the Retail
Kelsey Erickson Streufert, Texas Restaurant Association, Alphonse Dotson, Dotson-Cervantes Wines, Mike Cameron, Devils River Whiskey, Dya Campos, HEB, Adam Wright, Spindletap Brewery, and moderator Dewey Brackin, Brackin Schwartz & Associates

12:35 pm: Lunch 

1:20 pm: Taste of Texas Whisk(e)y
Daniel Whittington, Chancellor Wizard Academy and Spencer Whelan, Texas Whiskey Association

1:45 pm: The Future of the Industry – Next Battle Grounds From 87th Session to 2030
Representative Chris Paddie, Greg Lamantia, L&F Distributors, Chris Brundrett, William Chris, Rick Donley, Beer Alliance of Texas, Joanna Salinas, Still Austin Whiskey Co., and moderator Mia McCord, TCCRI 

2:45 pm: Transportation to Treaty Oak Distilling

3:15 pm: Tour of Treaty Oak Distilling

4:45 pm: Transportation to Jester King Brewery

5:00 pm: Tasting at Jester King Brewery 

6:15 pm: Transportation to Camp Lucy

7:00 pm: Reception

7:30 pm: Salon Dinners: Whiskey, Wine, or Beer Tasting

8:45 pm: Cedar Valley Band, Tastings and Make-and-Take Hospitality Campfires. 

Saturday, November 7

8:30 am: *Executive Committee Meeting

The Executive Committee Meeting will be outside at Hudson’s on Mercer. 381 Mercer St, Dripping Springs, TX 78620.

10:00 am: *Board Meeting

The Board Meeting will be outside at Hudson’s on Mercer. 381 Mercer St, Dripping Springs, TX 78620. Brunch will be provided.

*By Invitation

 Safety Protocols

Temperature checks and a brief symptom questionnaire are requested of all attendees on arrival to the conference on Thursday evening, Friday morning and Saturday morning. If you have a fever over 100 degrees or are experiencing symptoms concerning for COVID -19, we will request that you participate virtually for the rest of the conference and meals will be delivered to you in your hotel room at Camp Lucy.

All events at the conference will be social distanced, and all attendees will be wearing masks while at events or on the grounds as required by Governor Abbot’s Face Coverings mandate, other than while eating.  The events will be held outdoors, including meals and our optional Friday afternoon events. Meals will be plated and served by the catering staff, boxed, or grab and go rather than buffet.

Weather in November is usually pleasant, and the panels will be under a tent, but we ask that you bring appropriate clothing for the outdoors and the season. 

Liability Waivers 

Please click the link below to download, print and sign the COVID Liability Waiver. Bring this form with you and have ready to submit upon registration at the conference. We require that all in person attendees read and sign the waiver prior to attending the conference.